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After The Automation Mindset I received a very good positive response. A few people with the usual “great post man” but a few actually took it to heart. I know one individual specifically that it literally changed her entire business methods. Now she fired two of her employees because they’re “no longer needed”. They were [...]

After The Automation Mindset I received a very good positive response. A few people with the usual “great post man” but a few actually took it to heart. I know one individual specifically that it literally changed her entire business methods. Now she fired two of her employees because they’re “no longer needed”. They were copy/pasting all day, doing other bitch work such as posting articles on ezinearticles.com, etc. Now they’re all replaced with macro’s and scripts. Total money saved? Around $500 a month. Total productivity increase? Over 1000% (almost to say OVER 9000). Overall, the point is not only that now she’s doing things faster and it’s costing less, but a lot of other tasks can even help with automating daily life and keeping work in the background that doesn’t always need your undivided attention. Could you imagine how easy it would be to create a script that merely took all the word docs in a folder and uploaded them to ezinearticles, goarticles, etc every day? Now take into consideration how much it would actually help. What if the macro automatically also put a different link in each one from your network of sites for that niche? You just not only saved yourself time but completely automated link building for a network of sites. Really think about that.

The most little change can make the biggest impact on your results. What if you were able to automate the creation of wordpress blogs on your host? What if you could just type in the domain name, and a password and it’ll go set it up and change the admin password for you. Now let’s assume you can make a wordpress blog that makes you $50/month. How far of a stretch would it be to automate setting these up, so you can setup 50 of these a day? After a month, assuming they all will make $50 a month (yeah right, but still lets assume) – that’s (@ $10 per domain) a $15,000/month investment to make $75,000/month. Run it for 6 months, then sell the network off at 8 month value to someone else. Rinse, repeat. There’s your million dollar business. All from typing a damn word into a box, and laughing your way to the bank. Just to keep you from doing the math (and because I’m on so much Redbull it’s got me typing like it’s a contest) it would be 8 months * 75,000 == $600,000 (that’s 8 month value) plus the fact that it would have made you 6 month’s value which comes out to be $450,000. That’s $1,050,000 in 8 months. Will someone buy it? Uh, yeah. If not, sell it off in lots. But that’s just to keep you thinking. Not bad for typing a few words, huh? Now do you see where the mindset affects you like crack? Crack kills though, this just help you make life easier – whether that’s money or time, or both. Bonus: Think of making even more recurring income forcing them to host with you

Automation can also do other little things like save your ass. Ask yourself this question – especially if you have a dedicated server. Do you have a script checking the server load every minute, and if it’s over … lets say 5ish … it text’s your cell phone and your server management company to investigate? Have you ever considered what 1 hour of downtime really can do to your business? What about your tracking links if you’re an affiliate marketer? Ever think of doing an MD5 sum of the landing page where the traffic ends up, and whenever it changes – text you? Or what if it doesn’t even get to the lander, text you? What if your money site or one of your microsites that is throwing links to you gets deindex’d? Text you? Take all of these into consideration. Lack of notice is probably one of the most important reasons companies lose money. That and corporate stupidity.

For the SEO’s out there, have you ever had a tool that does nothing but watch your competition? What new sites are in the top 50? What new sites hit the front page? What was their link velocity and numbers for the past 6 months? 6 weeks? 6 days? Where are their links coming from? How are they building them and how fast? From where? What if you had a script to snag those links too (trust me, it works very well har har)? Think about a way to get almost everything that you check daily yourself automated in some way, shape or form. Think about this. Would you consider it a good investment to pay someone like me $25,000 to automate everything for you that you do on a daily basis and send you 3 updates a day, one at 9 AM, one at noon, and one at 4:30 PM? How much easier would it make your life? Consider that.

Alright so enough theory and all of that jazz. Let’s give you an actual example. Give me a second here to prepare you with the following line: “yes I’m going to second tier whore this next site”. The reason is it’s almost impossible to actually not make money with them. So here’s the deal. They have datafeeds, and “instant shopping sites” etc. Here’s the part that makes it worth it.

• You’re the brand. The users order through your site, and never leave your site. Think dropshipping.
• It’s in a good niche (Pet Medication)
• The sites are modifiable and easy to promote, including a 1000+ product store within an hour.
• The staff -actually knows what they’re talking about-, which is rare as hell.
• Residuals!!!
• They handle the upsells, and on a 3 month order call the end user after 2.5 months asking if they need a refill. Bonus, eh?
• Set price markups for your stores.
• The rest you’ll see for yourself.

I’m even willing to help people out with 1-5K backlink packages for promotion. The 2nd tier is -that good-. Click –> Here’s the link for the company <– Click, for the ‘How did you hear about us’ put the URL to this post. I’m going to work on talking with them regarding expedited approval for you all. Now let’s get into the actual automated aspect of them. They’re an affiliate program that you can mark up the prices on the products, they do the store, act like a dropshipping company, pull stock when it’s not available, and handle support completely under YOUR brand that earns you residuals. Automation + this program = utter win. Not to mention one of the coders there has … how can I say this, experience in a fast paced automation-based industry that is not really mainstream anymore *cough*. He knows his shit. Anyway, I have a new post coming up about automating the entire system of putting up site networks. If these energy patches and redbull keep doing the trick it may be up today.

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As I said in my last post, I’m trying my best to post more often. The one thing I want to stress is that I don’t post unless I have something worthy of posting – I don’t want to be come a 1 post a day blog where I end up telling you that the [...]

As I said in my last post, I’m trying my best to post more often. The one thing I want to stress is that I don’t post unless I have something worthy of posting – I don’t want to be come a 1 post a day blog where I end up telling you that the title tags are AMAZINGGGG for ranking. But anyway, today I want to talk about Google’s Classification Algorithms. Long and short, guess what – the meta tags do matter (you know, in my opinion) a lot more than you probably think right now.

Let’s take a few common knowledge concepts in the SEO world and really think about it and how they work:

Links From Related Sites Are More Powerful
I don’t think anyone out there will really argue this one. A related PR4 link will “carry” more weight than a random PR4 link. That’s what we’ve all been taught and told from the almighty SEO guru’s, right? Well let’s assume for a moment that this is really 100% true and why it works. The real questions you should have asked yourself the first time someone said this to you, is how does google tell if the sites are related? It’s not just keyword density, or incoming anchor text’s to that page – what if it’s a lot more? Google has consistently said that incoming links can never, ever hurt your website because it would make it easy for Blackhat’s to ‘kill’ your rankings – right? If you actually go back and listen to their technicians speak on camera about it (answering questions from the general public) you’ll notice they always say conflicting answers while they dance around this subject. I recall one day seeing one technician say that incoming links can’t hurt you, then looking at the next video in the list and the technician said “if for some reason you think another site was to blame for this, submit a reinclusion request”. I quote that because I think that’s what he/she said, but I can’t remember completely.

So the real question is, can this happen? Yes, it can. I’ve done it a few times. Just figure out the triggers and give it a whirl, it’s a lot easier than you’d ever think. But let’s not get off topic, shall we? Let’s get back to classification algorithms. So let’s look at how Google will classify your site. Everyone says that meta tags are pretty much useless when it comes to ranking. But what if it was actually helpful in determining how much link juice is passed to you from another site, via related content? What if your site and their site both had a meta tag saying your niche was ‘weight loss’, do you think your link would be unrelated or related? Ever think that maybe meta tags are there to help you classify the actual subjects of your site, therefore affecting the incoming link juice from other sites? Give it a whirl, you’d be amazed at the actual results. Personally I won’t say that the rankings were specifically from this change, but I’ve had a site jump from the high 150′s to low 40′s in the span of 3 days with no link building by just adding some meta tags. Coincidence? Maybe, maybe not. Just food for thought.

Too Many Links Too Fast Will Result in Sandboxing
There are a lot more factors in play with this one that make it appear that way, yeah. You first need to clarify exactly what sandboxing is. To some people sandboxing is this little place where your site goes before it can prove that it’s normal. It reminds me a lot about the kid in preschool that stays in the corner looking at the paint dry, personally. For a lot of people sandboxing is a 3rd stage to sites. There’s sandboxed, normal, and authority. To other people (me included) I believe there’s literally 2 types, which is normal and authority. To me sandbox’d is nuked to all fucking hell, not ranking for damn near anything including it’s own name. The only time you’ll see this site is if you do domain.com or site:domain.com. What if it wasn’t necessarily that too many links too fast results in sandboxing, but merely too many links without resulting traffic to a site results in sandboxing? If you don’t think that Google actually shares information between analytics and the SERP engines that you’re not really looking too deep into things.

I emplore you to try a little test. Try link building fast where people will actually click through to your site. Article sites, directories with traffic that people will actually click through, etc. Throw all of them at your site overnight and see what happens. Try it on a fresh domain even. The biggest determining factor here is domain age. If the domain is aged, it will go quite well and you’ll magically rank higher across most of your terms. If not, you’ll most likely drop out of the SERPs for a few days (not a deindex, though) and then bounce back with higher rankings. There’s a lot more to Google’s madness than people will give them credit for. Their algorithm is one of the most complex algorithms I’ve seen in a long ass time, but it’s not impossible to figure out how it works. It’s no different than any other algorithm at this time, which means it was written by humans and it can be figured out by humans. You just need to get into their mindset. Chug a redbull or two, pop a NODOZ and buckle down in a very poorly lit room with techno blaring and just think about every-little-stinkin-detail and you’ll start seeing a little bit about it that’s different (Disclaimer: I do not recommend anyone doing what I just said, I merely over-exaggerated for effect). Never overlook anything.

What I Don’t Have in Quality, I Make Up In Quantity
A lot of the people that I talk to about link building usually say the same thing. I don’t need stinkin PR8 links when I can throw 200 PR5′s at it. And to a certain point, that’s true. But let’s consider the last algorithm update. Most won’t argue that Social Bookmarking links are fairly well nuked now (stay classy, autopligg). The update really started making me think. What if Google decided to change the algorithm so that your potential ranking power was changed from (individual link power * links) to (total link power / links)? Instead of, for example, 500 PR4 links outweighing 5000 PR3′s. Would your sites still rank? Would they still carry so much authority that the new post you just wrote gets top 5 for the title? Keep that in mind. The goal of a good search engine marketer is to be able to not just adapt to algorith changes, but anticipate future algorithm changes and plan ahead for them. Make it work all the time, not just when you scramble to fix it.

One of the experiments I had lately was a 4-5 year old .com domain with only 5 links, but all 5 links were from Yahoo Directory. It ranked top 50 for it’s term (and the term, btw, had 900,000 on allintitle) with nothing but a blank front page with the term in the h1 and title. Pretty cool, eh? I threw 50 or 100ish PR2-5 at it and I got kicked to 200+ for the same term. What the hell, right? It looks at least to me like it’s definitely possible for the changes to be in testing with certain things. The goal of Google is to provide the best user experience (credit to Steve when I forgot all about that one) so wouldn’t they try to discourage or possibly even attempt to derail certain ways to manipulate the SERPs? Yes my friends, SEO is a way of modify and manipulate the SERPs. Just keep that in mind when you start your tests and try different techniques and methods.

Google Only Listens To What You Tell Them
Now this, is going to be a fun one. If you set the text in a title tag to “hey this is my site”, the title for your site will always be “hey this is my site” right? Nope. Not always. One of my clients actually is a prime example. They own the domain <term>inc.com. Without my knowledge they changed their site completely, and the title was reset to index. I went to check on their rankings, and for the term <term> their title was not index, but actually <term>. I click through and see index. Confused as hell, I click back and check the google cache date. It’s current, today in fact. I query <term> inc, and their title was <term> inc. Same pages, same caches, different terms, different titles. Interesting, eh? Do you need more proof about backend classification?

Here’s another interesting one for you to sleep on. A member over at WickedFire actually followed up with me about one of the previous posts where I mentioned graphics being read via OCR and that contributing to your ranking. He PM’d me to actually let me know that one of the google bots (or whatever) actually took the tag line in his logo, and used it for the meta description in the SERPs. It’s no where else on the pages, not in alt tags or comment tags even – just in the image. After reading his message again I definitely laughed on the inside, and then stood up with a very loud “WHAT THE FUCK?” Chea son. Dis shit happened. About 15 minutes later I started to blur the backgrounds behind the tag lines on all of my logos to a solid color. Right now in your head you should be saying “shit just got real”. Yeah.

The bottom line that you should take from this is not what the intention of your site is. It’s what Google takes as your intention. Sometimes you need to spell shit out. Sometimes you need to make sure they can’t mistake the point behind one of your sites or pages. You need to make sure that Google understands exactly what it’s about.

Anyway, it’s almost 2 AM here but this was my random little session for the night. I’ll still be up for another hour or two if you want to poke me on Skype (Contempt.me is the username). Also if anyone wants to have a drunken idea session at Affiliate Summit, I’ll be there. Leave a comment with some ideas Peace!

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(Note: I know I haven’t posted in a while, and trust me you have all let me know. I apologize, and hope this post somewhat makes up for it. I even included a diagram! Be happy! ) Often when I talk to people about what I do I can’t really sum it up with the [...]

(Note: I know I haven’t posted in a while, and trust me you have all let me know. I apologize, and hope this post somewhat makes up for it. I even included a diagram! Be happy! )

Often when I talk to people about what I do I can’t really sum it up with the term Blackhat SEO, or anything of the like. Usually it ends up being Automation and Scalability. First, I do want to say this though: automation is not simply a field or a thing to do, it certainly is a mindset. Once you start thinking in the right way with automation your mind hardly ever stops as you try to break down every little thing behind a certain task and make it all powered by scripts and programs. One of the concepts I’ve thought about lately when thinking about new scripts and programs was for niche research – but why stop there? Originally it was very simple.

• Check root keyword search volume (organic).
• Check average CPC on adwords.
• Report to me.

The whole goal of automation is to take as much human interaction out of it as possible, and the goal of scaling is to be able to replicate this many times over and over. So let’s take this one step further and look at automating almost the entire process.

• Check root keyword search volume (organic).
• Check average CPC on adwords (if over a certain number, continue)
• Check exact match domain names.
• Find exact match that’s open on any TLD worth using.
• Register using the eNom API or writing a cURL script through NameCheap.
• Point DNS to my servers using API.
• Create cPanel account via WHM on server to allow resolving and showing of said domain.
• Use FTP to upload YACG and do the initial installation of it, posting adsense on pages for initial monetization.
• Install in-text script for secondary monetization on terms in content itself, Kontera comes to mind.
• Ping out said website, submit to a few aggregators.
• Drop 100-200 backlinks (including deeplinks) to website.
• Social bookmark a few of the pages for initial indexing (autopligg come to mind?)
• Report to me.

See the huge difference when you go with the automation mindset and see how much is really possible? Total we’re talking about $2 cost per 500 keywords researched (Going under the 1000 captcha’s for $2 from Decaptcher). This could most likely end up being a $100 a day after domain costs, but the sheer numbers alone would probably start making it back via monetization within a week or two. Now, will this always work? No. Will it work for now? Probably yes.

Back to the original idea behind this post though, Automation is a Mindset. Once you really get on a roll you’ll start thinking about how to automate damn near everything. One way you could comparably think about what I’m talking about is a dish washer. Someone figured out how to make a device that washes dishes. That’s amazing! Helps everyone on a daily basis, but it would be in my mind to try to figure out how to create some way to get all of the dishes in the house into the dish washer so I can literally leave them anywhere and have them picked up. Robotics FTW. The bottom line is that anything can be automated even more and to a better extent, the question is how and how much.

Let’s go with another example, though. I drew up a diagram for a WickedFire thread that was posted in the Traffic & Content section over there about a SEO Network. Here’s the diagram, and then I’ll explain somewhat on how I automated it:

Now comes the somewhat impressive part. I have this entire system automated but the social bookmarking. Sadly I still have to type about 5 keys and click 2-3 times before the social bookmarking works how I want it to. The WPMU’s are all autogenned and uses the WordPress backup file to load about 150,000 markov’d posts delay posted over 3-6 months (think DataPresser but a little less clean on the output). The micro URL’s are added via the blogroll so they expand out with all of the new posts, and then a few of the posts are all bookmarked for fast indexing and incremental indexing with the growth. The micro’s themselves are basically article re-writes, only about 5-10 pages per site. These are somewhat of a way to “link launder” your links to your main site, so you can some-what clean them from completely spammy and automated to clean and respectable. After time if done right, the micro’s will end up around PR4ish with a gooooood number of backlinks, including deeplinks.

The whole point behind that example is that everything under “Money Site” is automated, and can be scaled out almost infinitely. That’s actually all that I have right now on this subject – but please for the love of God let me know what else you all want me to write about. I’ve been considering posting some scraping classes that I have and the like but I’m still not sure whether I should post them in Ruby or PHP, etc.

As always, hit me up on Contempt.me (Skype username) with some feedback.

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One concept that I’ve heard a lot about is the fact that social links may carry more weight than “regular” links. Well, duh. Let’s take it one step further though. Let’s use my Twitter account as an example and why I tweet. Twitter’s system is extremely easy to use. Let’s also take a look at [...]

One concept that I’ve heard a lot about is the fact that social links may carry more weight than “regular” links. Well, duh. Let’s take it one step further though. Let’s use my Twitter account as an example and why I tweet.

Twitter’s system is extremely easy to use. Let’s also take a look at it from an SEO standpoint. If you google bofu2u site:twitter.com you’ll see something in the realm of:
Results 1 – 10 of about 783 from twitter.com for bofu2u. (0.21 seconds)

That’s 783 links on twitter to my twitter profile. That’s the same as 780ish backlinks to a single site, except it’s also internal dofollow linking. Let’s talk about nice power behind that. Now you take that concept and think about internal and upward linking. 783 backlinks to my profile (give or take a few), and my profile links to Contempt. So there’s an example, and of course we’ll ignore the fact that Twitter’s nofollow because everyone has their own darn opinion on that one.

Let’s do another example – and this’ll show not only why Digg is powerful as far as viral goes, but linking as well (not sure with the latest URL struct change, so I’m going off of like 2+ weeks ago). You submit an article, and digg it. Let’s say you favorite it. Now your profile has a link from every article you’ve dugg, and people that friend you link to you, and shouts. So if you have 200 mutual friends, and you’ve dugg 800 links, that’s theoretically 1000 internal links to your profile. Higher on the page == higher value of link juice passed, right?

So now let’s assume you submit an article, digg it, shout it, and favorite it. You’ve got it favorited so link juice from your profile goes to it, lets say 700 of those 1000′s power wise. You shout it out, that gets 10 other people to digg it. Let’s say they’re also in the same exact position as you. That’s 700 * 10 = 7000 internal juice going to your digg submission. Remember this is all theoretical and I’m trying to stress the concept, not the numbers. Once you understand the numbers you’ll probably be sitting there going *facepalm* “dumbshit this works with <insert site here>!”.

Anyway, I got a few bigger posts on the way yet but it’s just not time yet. So I hope this holds a few of you over. Also, if you want to mess with some social, OnlyWire.com

Contempt

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