I know one thing that I deal with all the time is duplicate content penalties. If you do even basic forms of blackhat you’re heard of automation of blogs, scraping content, RSS feed’s and the like. Everyone with half a brain cell knows that there are duplicate content penalties in Goog’s algorithm that prevent scraper [...]

I know one thing that I deal with all the time is duplicate content penalties. If you do even basic forms of blackhat you’re heard of automation of blogs, scraping content, RSS feed’s and the like. Everyone with half a brain cell knows that there are duplicate content penalties in Goog’s algorithm that prevent scraper sites from gaining too well of ranks. But the real question is, to what severity does Google evaluate your content as “duplicate”?

A while ago (we’re talking about 2 years out) when I was just getting started in Blackhat SEO, Brad101 from WF introduced me to something that I like to call the 30% rule. He taught me that if 30% of the content on the page is unique, that you should pass most of the duplicate content penalties. At first this made a little sense but not enough to try, then I started to dig a little deeper. How exactly do news sites get away with it? Most of news sites is duplicate content anyway. Is it a per-domain uniqueness factor? If so, the 30% rule would make it work great! What if it was a per-page factor (which there’s enough proof already that this is most likely the case) – in which the 30% would work great as well again!

Once again, if duplicate content was so harsh that it was per paragraph or something – then news sites would be penalized all over. A lot of people would read that and say “but usually the backlink back to the author clears penalties” – ta-da! Think about that. Could that possibly be why autoblogs work so well *gasp*? If you post duplicate content and link back to the author, most of the time it’s a win/win. The author is -usually- happy due to a backlink, you’re happy because you may actually rank with your authority over the original site, and you can do this on mass quantities.

There’s a few tricks and tips you’ll find out as you mess more and more with these. One of the things that I’ve found quite interesting is that links themselves count as content, yet don’t have duplicate content penalties. I’m not obviously 100% sure on that one, but my sites wouldn’t be doing so well otherwise. If you read my EPN experiment I was able to send around 55,000 total users from Google to Ebay Partner Network via my splogs. This was actually click thru’s to EPN, not just to my sites. Probably on my sites alone I pulled a little over 100,000 uniques/month which equates to almost 3500 uniques/day. Not bad for a total setup time of a little under an hour, huh?

Don’t always assume that Google is going to fuck you. You shouldn’t be afraid of the Algorithm, you should be afraid of the manual reviews. This is just my opinion, of course – Google is getting smarter by the day. Have fun, and try to stay ahead of the curve!

As you do research into the realm of BlackHat SEO you’ll often read a lot of articles and/or content about spam blogs. Here’s the skinny on exactly how that works (at least for my empire). Each of my projects will change on a day to day basis on how it works. One day I may [...]

As you do research into the realm of BlackHat SEO you’ll often read a lot of articles and/or content about spam blogs. Here’s the skinny on exactly how that works (at least for my empire). Each of my projects will change on a day to day basis on how it works. One day I may be massively spamming WPMU blogs with XMLRPC, and the next uploading post content with a delay for the next 5 years. It all depends on the mood I’m currently in. This is one of my bread and butter ideas that not a lot of people will use, but should.

With this technique you’ll be able to blast out backlinks for whatever you want on a hourly basis, and make sure to distribute it across multiple Class C IP’s for your use later on. I’m assuming that if you’re reading this you’re at least somewhat familiar with what a spam blog is, and you’re decently familiar with what an RSS feed is. These will be the basis for this technique that I’m about to explain. The best feature about this technique is that people running these blog networks should have no idea that you’re doing anything bad at all. The CPU load won’t spike, ram usage won’t increase, nothing. And on top of that, you have 100% control without releasing any source code.

So what exactly am I talking about? I’m talking about instead of using a plugin such as FeedWordPress with some Markov in it, you use just straight FeedWordPress and skip the middleman – you modify the feed itself. This way whenever the feed gets a hit you can Markov a few articles up and serve them out. Yes, this would use your resources a little more – however with this you can put this into the first article for a day or two: “I really like <LINK>RC cars</LINK>” and then you have backlinks across an entire blog farm. Or even down the ratio, every other link you do it. If you base it on referrer and/or IP address you can make sure one blog doesn’t post more than one link, or sublet it out to certain farms within your control.

The whole point to using your own feed as the source is the fact that to the administrator of these free blog hosts, you’ll appear to be a normal user. Doing your normal calls here and there for importing feed items. You’ll get unique content. You’ll drive traffic. They’ll love you! All the meanwhile you’ll really also be making your own money inserting links and link strength across thousands of sites.

Anyway, that’s my little tip of the night. Wanted to test out my new iMac with a little type-o-thon. Hope you all enjoyed the read.